mpproject

**1. Introduction**
This module

Derived from EuroMPM MP01, MP02, MP03, ...

3. Case studies
The course includes various small case studies on projects.

4. Parameters
ECTS: 6 Hours of study in total:180 Weekly hours per semester: 4 Course characteristics: compulsory Course frequency: every year - winter semester Maximal capacity: 10 students Course admittance prerequisites: Modules of the first 2 semesters - the exams of 2 modules out of 10 can be open Skills trained in this course: professional, methodological, and personal skills Assessment of the course: Teaching staff: Prof. Dr. Peter Reusch
 * Contact hours: 60
 * Self study hours: 120
 * 75% contributions within the course (homework, group work, presentations, case studies)
 * 25% written or oral examination at the end of the course

5. Learning outcomes

 * 5.1 Knowledge**

The students can


 * explain core issues of global business projects
 * explain opportunities and threads of global business projects
 * explain criteria for selecting global business projects
 * explain requirements for global business projects
 * explain partnering concepts in global business management
 * explain competences needed in global business projects
 * explain the systematic development of a competitive brand strategy and business plan in cross-functional project teams
 * explain global and local management roles and tasks in brand strategy development and launch activities


 * 5.2 Skills**

The students are able to


 * analyse

in a given context in the course.


 * 5.3 Competence - attitude**

They are able to


 * analyse

in a new context / project.


 * 5.4 On scaling outcomes**


 * Analysis - assessed according to complexity and completeness
 * Models – assessed according to correctness, complexity and completeness

6. Teaching and training methods:
Lectures introducing concepts, methods and tools Group work to train concepts and methods, to develop skills and to work on case studies Home work to add individual contributions Presentations to communicate results

**8. Course readings**
CLELAND, D.I. /